Notabag is a young, award-winning German brand. It represents the eponymous product, which is a smart combination of a bag and backpack – an eco-friendly solution that simplifies the active lifestyle.
Founder Adnan Alicusic was inspired to create Notabag during a real-life challenge when a shopping bag on his bike almost led to a fatal situation in city traffic. He found himself stuck between the cars and the shopping bag made the situation worse by limiting his ability to maneuver. Wishing that he had a backpack, Adnan started to visualize the solution to transform a bag into a backpack.