Holly Friend

Foresight Writer, The Future Laboratory
Holly is a foresight writer at one of the world’s most renowned futures consultancies, The Future Laboratory. After gaining experience at WGSN, she writes for trends intelligence platform LS:N Global and consults on projects for clients such as Vans, Spotify and Samsonite. Holly is an expert in emerging trends affecting the Travel & Hospitality industry, and a keen researcher of gender, subcultures and Generation Z consumer behavior.

Holly will be speaking during Shop Shift – A Trend Lab for Creative Minds, on Friday at Berlin Travel Festival.

Her insight-packed presentation will examine the major cultural shifts that are transforming the travel landscape. Has the sharing economy gone luxe? How are Chinese tourists spending? Is room service having an existential crisis, and will robot concierges come to the rescue? The Travel Future Forecast is your ultimate guide to the trends that will define travel in 2019.