Michael Wolff

Co-founder, Wolowo
Michael is co-founder of wolowo, an online platform for virtual tours. wolowo offers you all tools and support you need to shoot, create and share your own 360° photo tours online. In addition wolowo owns an international network of photographers ready to bring your location into virtual reality.

Michael’s presentation is part of the Shop Shift conference program. In his talk he will describe changes in the customer journey from being either online or offline into an omnichannel customer behavior. Whereas the customer journey usually starts online with inspiration and information, for many products the physical experience is limited to the offline world. Therefore brands and retailers strive for innovative popup and concept stores: flexible and mobile spaces with focus on product experience and individual customer consulting.

Michael will explain how brands and retailers can use virtual tours not only for inspiration and information, but also to promote the physical product experience in offline stores.